Hurufraktur (Design Studio) is a creative design practice dedicated to the art of letters and storytelling through type. Founded by Fadly Pratama, a creative designer passionate about blending tradition with modern expression, the studio was born from a love of calligraphy, typography, and the way design shapes identity.
DESIGN JOURNEY
With over a decade of crafting intentional design, I’ve blended strategy and creativity to build meaningful connections through both pixels and print. Proficient in Adobe Creative Suite, Procreate, and FontLab, my focus has always been on clean execution, strategic detail, and collaboration that makes design not just beautiful, but impactful.
Hurufraktur Studio began as my personal exploration of letterforms—drawing inspiration from cultural scripts, brush strokes, and the timeless elegance of handcrafted writing. What started as a passion soon evolved into a full-service design studio, offering custom fonts, signature logos, branding systems, and creative consultation. Today, Hurufraktur brings artistry and strategy together, helping brands communicate with clarity, consistency, and unforgettable style.
PROFESSIONAL EXPERIENCE
FOUNDER & ART DIRECTOR
at Hurufraktur, Indonesia. May, 2016 - Present
HEAD CALLIGRAPHY ARTIST
at Artlogo, Russia. Remote. April, 2022 - August, 2025
HEAD CALLIGRAPHY ARTIST
at Photologo, Philippines. Remote. April, 2020 - February, 2022
GRAPHIC DESIGNER & SOCIAL MEDIA
at Adonit, Indonesia. Remote. October, 2017 - April 2019
GRAPHIC DESIGNER & SOCIAL MEDIA LINE MEDAN
at LINE Corp, Indonesia. Remote. June, 2016 - January, 2017
SENIOR GRAPHIC DESIGNER
at CeritaMedan, Indonesia. On Site. January, 2016 - June, 2017
CREATIVE MANAGER
at Radatime, Indonesia. On Site. July, 2014 - November, 2015
VISION
At Hurufraktur Studio, we envision a world where design is more than decoration—it’s a language of connection. We believe that every letter, logo, and brand identity has the power to tell stories, evoke emotions, and inspire action. Our vision is to transform cultural inspiration, handcrafted artistry, and modern strategy into timeless design solutions that help brands stand out with confidence and purpose.
MISSION
Our mission is to partner with individuals and businesses who value creativity, authenticity, and impact. We craft custom typefaces, signature logos, and brand systems that balance precision with personality—designs that don’t just look beautiful, but work beautifully too. By combining over a decade of design expertise with a deep passion for letterforms, we collaborate closely with clients to create visual identities that are clear, consistent, and unforgettable.
At the heart of our mission is collaboration. We don’t just deliver design—we build relationships, guiding you through a creative process that feels inspiring, strategic, and tailored to your unique story. Whether you’re a startup seeking a bold new identity or an established brand looking for refinement, Hurufraktur Studio is here to help you bring your vision to life.